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Social Television – An Introduction
Television - The Good Old Days
Remember the early days of television, when entire neighborhoods would get together to watch their favorite program on TV?
Family and friends would sit down in a group to watch the new episode of a show or season finale.
Times have changed.
People Want Their Content On-Demand: Anytime, Anywhere
Today, digital video recorders, online video, and mobile TV make television viewing a very different experience.
- People don’t have to run home to catch a show anymore; they record it.
- They often retreat to personal laptops and phones for their television content, rather than congregate around the TV in a group.
- They chat about shows through social networks, text, or instant messaging, rather than being physically present with one another.
- Nearly 60%, watch TV while surfing the Internet or carrying their cell phone. One device simply isn’t enough anymore.
Don’t Just Watch Your TV – Interact with Your TV
This trend of requiring always available content from any device is substantially impacting TV viewing . People, especially young people, don’t just want to passively watch anymore. They want to interact with friends and family about the shows they are viewing, regardless of where everyone is located. They want to access all of their favorite content from the TV, just like they do on their computers.
This idea is of sharing and interacting with your television viewing experience through the use of embedded applications and online communities is commonly referred to as “social TV”.
L4Media - Delivering the Interactive and Social Television Experience
L4 Media understands this emerging need for the next generation of TV services to offer the level of interaction and social connectedness that people desire. From widgets that deliver Internet content directly onto your television set to mobile applications that make it easy to chat about your favorite TV moments with friends, L4 Media has assembled all the products and services necessary to make your interactive television dreams a reality.
Contact L4 Media today to learn more.
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